K specializes in helping brands effectively engage with their target audiences through a diverse range of creative marketing solutions.
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K combines creative conceptual development with precision execution. With diversified avenues of approach, a plan is tailored to each client’s needs and goals to help create impact at store level. From effective ads and in-store materials to specialized niche campaigns, targeted to a specific demographic, K has the experience, network, and know-how to help take brands to the next level. Our close client relationships center on our ability to become an extension of the team by anticipating needs and managing creative solutions, thereby allowing clients to focus on sales goals. K’s services include:
• Shopper marketing/ promotional campaigns
• Print/digital advertising (consumer and trade)
• Conceptual development & design
• Logo design/branding
• In-store displays/POS
• FSIs/circulars
• Direct mail programs
• Sweepstakes, games, contests
• Sales incentive programs
• Coupons & rebates
• Premiums
• Event planning
• Shopper insights
• Copy writing
• Image sourcing
• Photography (brand/corporate identity)
• Outdoor/vehicle wraps
These are some of the prestigious companies we have had the privilege to serve:
K Advertising & Promotions
Founded in 1995 by Kathy Aiello, K Advertising & Promotions is a premier, boutique agency with over two decades of experience serving companies such as The Kraft Heinz Company, Benjamin Moore Paints, Huhtamaki/Chinet, and Reynolds/Hefty. K helps clients optimize all aspects of business marketing, advertising, branding, and project management. Services encompass everything from the creative execution of specialized in-store programs to consumer and trade advertising and commercial photography.
Kathy Aiello, President
Kathy Aiello, founder and owner of K Advertising & Promotions jumpstarted her career at Grey Entertainment & Media in New York where she applied her creativity and ingenuity to major accounts including Radio City Music Hall, WINS Radio, and LOEWS Theatres, among others. She continued in advertising account management at several ad agencies before founding K in 1995. Kathy served on the agency team when the Kraft General Foods Military Division served as a test market for customer integrated marketing, and executed some of the very first company-wide consumer promotions. Currently, she continues to work with The Kraft Heinz Company and other clients, both in the military channel and in retail markets.
Get in touch
Kathy Aiello, President
150 Engle Street
Englewood, NJ 07631
201.816.1500
kathy@kadpromo.com
Here’s what our valued clients are saying about K Advertising and Promotions:
Kathy Aiello and K Advertising and Promotions have been working with The Kraft Heinz Company since 1995. K earns our business year after year delivering exceptional creative solutions while meeting our tight deadlines. Their ability to take a vision and develop a concept with minimal direction is invaluable to our shopper marketing team.
Jennifer Tarnoff
Shopper Marketing Lead, Channels, The Kraft Heinz Company
Expert, Timely, Creative, Flexible, Precise, Turnkey. These are a few of the attributes that I would assign to K Advertising. Whether working with us on channel specific (usually military) projects, or collaborating on potential creative elements, I know that I can count on Kathy and her team to consistently deliver accurate and quality output that meets/exceeds expectations with minimal oversight. It's not only that I've known and worked with Kathy for many years (while true, K has the uncanny ability to translate our mental shorthand), it's just the way they do business. I know that I can depend on K to get it right every time and recommend them highly without hesitation.
Rich Cedergreen
National Account Manager, Huhtamaki, Inc.
This is a message of appreciation to the entire K Advertising & Promotions Team for your creative services and highly comprehensive support of MyMilitarySavings.com Vehicles and Military Families around the globe. Your team approach over the last 10 years has benefited our company and our clients. Your knowledge, skill in working with our clients, never-say-no attitude, along with your commitment to meeting deadlines, has been a valuable asset to MMS.com as we built our business. It is comforting to know that your highly personal approach works to understand and support our business objectives. Thank you for the creative, professional and turnkey approach you are providing to MyMilitarySavings.com and the entire Military Resale System.
Dennis Gibson
Executive Director, MyMilitarySavings.com
As always, thank you so much for your great work Kathy!
Jennifer Sandel
Shopper Marketing Analyst, Nestlé USA